What is Japanese hair straightening?


 It’s also called thermal reconditioning, rebonding, Korean Magic Perm, Japanese Ionic straight perm, permanent straightening, Yuko hair straightening,..etc.

The hair is saturated with a solution containing a chemical that breaks the bonds that give each strand its shape; it is then rinsed, blow-dried, and meticulously flat ironed.

Once a neutralizer is applied, the hair is locked into this new, straight configuration.


**Japanese hair straightening class available: Private class, Group class,  We can travel to your salon too. Inquire within





What’s the difference between Keratin Treatment and Japanese Hair Straightening?


Japanese hair straightening changes the internal bond of human hair while Keratin treatment(Brazilian blowout) does not, Keratin treatment only smoothens out the cuticle and so your natural texture gradually returns.

Japanese hair straightening produces permanent results while Keratin treatment lasts for about two months to 4 months depending on the hair type.


How much does it cost?


-Short: $280+, $350+

-Medium: $350+, $400 +

-Long: $420+, $550+

(Price will vary with thickness, texture, and condition of hair.

Root touch up will be the same cost of doing whole hair since it will take the same time or longer time.)

*20% Off for This Month


How long does it last?


It’s permanent, but natural texture of roots will come out. Most of our clients come back every 6-8 months for root touch up.

African American clients come for root touch up every 2-3 months.


How long does it take?


Short(Med thickness);2.5hrs -4hrs

Med(Med thickness): 3.5hrs -5hrs

Long(Med thickness): 4hrs -7hrs

African American Hair Texture: 8hrs – 3days(require in-person consult)


Will it damage my hair?


Scientifically yes.

Any kind of chemical treatment which permanently changes inner hair structure will damage hair. Like color, highlights, ombre, balayage, perm, relaxing ..etc. But chemically straightening once, is far less damaging to hair than flat ironing frequently and it will not go back curly or frizzy hair when humidity hits.

Definitely, Japanese hair straightening will make unmanageable hair very manageable and look professional within 5 mins in the morning.

The result varies with the texture of hair and degree of damage. Healthy coarse hair will turn out picture perfect soft hair. But fine tight curly hair will turn out more dry than coarse hair texture.


Can I make curls with a curling iron after straightening?


Most of times yes. We don’t recommend more than twice a month. If you want to use a curling iron often, we recommend JP straightening on top & middle part of hair and digital perm on bottom of hair.

Digital perm is a new technology perm which gives soft body waves done by computerized perm machine. 


Can I have permanent waves or color after straightening?


Yes, you need to wait 2 weeks. Grey cover (less than 1 inch)can be done at the same time, or 3 days after straightening.

After JP straightening, traditional perm will not work. You need to get Digital perm.


What brand is known as the best Japanese hair straightening product now?


Nowadays, we can see a lot of great products, most popular ones in professional industry are: Istraight System, Marcconti, Yuko, Shiseido, Gloss, Chi Straight, ATS..etc.

Each line has pros and cons, we use 4-5 most professional lines since North America is a melting pot of all races. 


What do I have to do after JP straightening?


We recommend keeping your hair away from heat(no curling iron, no blowdryer, no flat iron, no hot yoga, no sauna), water(no swimming, no washing hair, no soaking sweat exercise, no rain), chemicals(hair products), pressure(hair clips, pony tail, tug hair behind ears, put sunglasses on the head,..etc) for 3 days after treatment.

If you have to tie your hair or wash right away because of your health condition or career, we will guide you with what to do. 


My hair is bleached, can I still get JP straightening?


Yes, if you are a very coarse hair East Asian. Most of times, bleached hair is not a good candidate. We give a free strand test for bleached hair clients. There is a mild straightening treatment for bleached hair clients.


Do you do partial?


 Yes, we do fringes, side burns, T-zone(Mohawk area) roots, extremely curly roots of back of bottom head. 


Will JP straightening make my hair very flat?


No, it will not make your hair flat. We are highly trained specialists. We will make sure you will get maximum volume on mohawk area.

Even curly hair people don’t have volume. They have volume only in middle and bottom of hair. We all need volume on our mohawk area. If you want good volume, we will give you a short free lesson on how to maximize volume within a minute in the morning.


Is root touch up lower cost?


No, it will be the same cost of doing whole hair since it will take the same time(We give deals for returning clients).


Do you do Japanese hair straightening to men, too?


Yes, we have quite a lot of gentlemen clients since the trend of the last few years is long straight hair on top and side & back is shaved. Hair has to be at least 2 inches long. If your hair is shorter than chin length, we recommend doing hair strightening only top of head. When you do the whole head, side & back hair will stick out. It’s not the most flattering look after paying the cost of doing whole hair. When you do only top of head, approx. cost will be $180-$290.